The UK beauty and personal care sector is making waves in 2025 – now worth approximately £30.4 billion, growing at four times the pace of the wider economy, and employing nearly 500,000 people across the country.
In a market booming with viral TikTok launches, skincare “tweakments”, and a rapidly growing men’s beauty audience, your brand must stand out to be noticed.
That’s where top-tier beauty PR agencies shine. They do more than pitch press: they craft compelling narratives, build influencer ecosystems, and amplify launch madness.
It results in fierce visibility, devoted communities, and brands impossible to ignore.
Whether you’re launching a hero serum or expanding an indie line, the right PR partner is your ticket to relevance and revenue.
Let’s explore the 12 best beauty PR agencies in the UK, making it happen this year.
What Does a PR Agency for Beauty Brands Do?
A beauty PR agency is your brand’s strategic storyteller, cutting through the clutter in a market growing at roughly 11 % each year in the UK.
This includes securing prime placements in top-tier media (print, online, broadcast), orchestrating experiential activations, and cultivating influencer ecosystems, often focusing on high-conversion micro and nano influencers, who deliver stronger engagement than larger-tier creators.
Agencies also manage social media strategy, product launch hype, digital PR, and crisis communications.
They craft brand narratives that align with consumer trends: from sustainable and inclusive messaging to personalized experiences powered by digital tools.
And they track success using metrics like media reach, influencer engagement rates, sentiment analysis, and share of voice, ensuring campaigns are both creative and accountable.
Bottom line? A top-tier beauty PR agency doesn’t just get your brand seen – it gets it chosen, shared, and sustained.
Top 12 UK-Based Beauty PR Agencies
1. SA Communications
🔗 Website: sa-comms.com
📍 Location: Alvaston Business Park, Cheshire, CW5 6PF
SA Communications was launched in 2017 by PR Consultant Sophie Attwood.
A tenacious team of sensational former journalists, publicists, and social strategists, SA Communications has grown organically into what is now a global communications agency representing industry leaders and trailblazers within the medical aesthetics, health, beauty, and wellness industries.
The agency’s prowess lies in developing earned media strategies that seamlessly weave into the fabric of culture, amplified by impactful narratives. With a client retention rate of over 98%, SA is built on its results-driven approach and passion for the industry.
Operating solely within the realms of medical aesthetics, health, beauty, wellness, and lifestyle, the team’s client roster experience boasts names like St.Tropez, Wild, Colgate, P.Louise, Hairburst and Marc Jacobs as well as a myriad of names within the health and medical aesthetics world, including Motiva, Thermage, Morpheus8 and Bausch + Lomb.
Regardless of client size, SA Communications promises consistent, ROI-driven press coverage that changes consumer perception, elevates both brand awareness and reputation, and firmly underlines a brand’s name on the map.
Bolstered by a reservoir of experience and proven by success, the team at SA Communications is adept at raising brands and creating steadfast reputations through consistent, carefully curated press exposure and momentum with an authentic approach to storytelling.
Services at a Glance:
- Strategic PR & media relations
- Influencer partnerships
- Integrated communications
- Launch campaigns & brand elevation
- Crisis counsel & reputation management
🔎 Industries Served: Health, Beauty, Wellness & Medical Aesthetics
🏆 Signature Clients: Morpheus8, P.Louise, Wild, PCA SKIN, Thermage, St.Tropez
📣 More About Results: Check the agency’s Instagram profile
✅ Why Choose Them:
- Award‑winning team led by founder Sophie Attwood, an author and experienced PR professional in beauty communications
- Voted Best Beauty PR Agency 2025, with coverage across lifestyle, press, and broadcast media
- Deeply rooted in health, wellness, beauty, and medical aesthetics, setting them apart as niche specialists
2. Prohibition PR
🔗 Website: prohibitionpr.co.uk
📍 Location: Victoria Wharf, Unit 4 Sovereign St, Leeds LS1 4BA
Prohibition PR is a multi-award-winning, senior-led agency based in Leeds, recognised for delivering fully integrated PR, social media, digital, and content campaigns with measurable impact.
Their approach ensures that campaigns don’t just generate buzz but also drive measurable business results.
The agency is a perfect choice for those looking for 10+ years of specialist experience in beauty and wellness, working with brands from salons to medical aesthetics.
Services at a Glance:
- Consumer & Health & Beauty PR
- Social & Influencer Marketing
- Content Creation & Paid Social
- Crisis & Reputation Management
- PR Measurement & Analytics
🔎 Industries Served: health, beauty, wellness, and lifestyle brands
🏆 Signature Clients: Bigen, C4 Energy, NHS
📣 More About Results: Check the agency’s case studies
✅ Why Choose Them:
- Multi-award winning, including PRCA’s Medium-Sized Agency of the Year and 4 CIPR awards in 2022
- A reputation for insight-driven creativity, blending traditional PR with digital, influencer, and AI-enhanced strategies to drive results
- Proven success with large campaigns like C4 Energy’s “Ignite Your Fire” (86 M impressions, +82 M interactions) alongside regional and local brand campaigns
3. The Works PR
🔗 Website: theworkspr.ie
📍 Location: 4-5 Burton Hall Road, Sandyford, Dublin 18, D18 AO94
The Works PR is a Dublin-based boutique agency specialising in beauty, lifestyle, and wellness communications, renowned for boosting emerging Irish brands and scale-up businesses with high-impact PR and brand strategies .
Built on award-winning work and deep client insight, they go beyond typical press releases to deliver storytelling-driven campaigns deeply rooted in understanding their clients’ portfolios.
Services at a Glance:
- Print, Digital & Broadcast PR
- Brand Communications & Positioning
- Influencer & Community Engagement
- Strategic Consultancy
🔎 Industries Served: beauty, lifestyle, and wellness
🏆 Signature Clients:
📣 More About Results: Check the agency’s Instagram profile
✅ Why Choose Them:
- Founded by Leslie Healy and Charlotte Bradshaw, The Works PR blends start-up agility with beauty industry expertise, making them a trusted partner for entrepreneurial brands
- With tailormade strategies for beauty, health, and consumer brands, they excel in delivering both media impact and commercial traction.
- Expertise in nurturing emerging Irish brands toward wider success
4. Brandnation
🔗 Website: brandnation.co.uk
📍 Location: Mary Sheridan House, 11-19 St Thomas Street, London Bridge, SE1 9RY
Brandnation is a London‑based creative marketing and communications agency that delivers integrated, culture‑driven campaigns on a global scale.
Rooted in a PR‑first philosophy, they fuse brand storytelling with performance media to generate ROI that goes beyond visibility.
Brandnation is the partner for brands seeking campaigns that not only capture attention but also drive action and lasting cultural relevance.
Services at a Glance:
- Public Relations & Press Office
- Influencer Marketing
- Content & Creative
- Performance Marketing
- Integrated Campaigns
🔎 Industries Served: beauty, fashion, sport
🏆 Signature Clients: Nike Swim, Columbia Sportswear, Merrell, SunGod, Lilly Lashes, and Bellapierre
📣 More About Results: Check the agency’s case studies
✅ Why Choose Them:
- PR‑first mindset ensures campaigns begin with compelling stories that earn attention.
- Global experience with a local touch
- Full‑funnel expertise, from buzzworthy launches to performance-led growth
- A senior‑driven team that combines strategic insight, creative flair, and data‑backed execution
5. SEEN Group
🔗 Website: seengroup.com
📍 Location: 20 Little Portland St., London W1W 8BS
SEEN Group is a boutique, senior‑led beauty specialist agency with offices in London and New York, blending strategy, creative, PR, influencer marketing, and event experiences to shape global beauty narratives.
Founded in 2007, SEEN Group has a deep beauty heritage and a reputation for “pitch‑perfect understanding” of brand stories and trend moments.
It operates four integrated divisions (Beauty SEEN, SEEN Works, Community X SEEN, and SEEN BX) spanning communications, strategy, content, paid media, and nano/micro influencer programs.
Services at a Glance:
- Communications & PR
- Beauty Experiences & Events
- Influencer Marketing
- Strategy & Analytics
- Digital & Performance
🔎 Industries Served: beauty, fashion, luxury
🏆 Signature Clients: Fenty Beauty, Shiseido, Milk Makeup, Aesop
📣 More About Results: Check the agency’s case studies
✅ Why Choose Them:
- Female‑led, female‑first, with inclusive values, internal graduate and creative bursary initiatives, and a proven record supporting the British Beauty Council since 2018
- Developed the Community X SEEN nano‑creator platform (2020), now a recognised channel in the USA for authentic micro‑influencer advocacy
- Proven ability to deliver both cultural impact and business growth, with event, digital, PR, and influencer campaigns working in unison.
6. Sparkle PR
🔗 Website: sparkle-pr.co.uk
📍 Location: Saffron House, South London, Surrey CR0 1YG, GB
Founded in 2005, Sparkle PR blends traditional and digital PR, SEO, influencer marketing, social media, events, celebrity and trade media outreach with creative copywriting across verticals.
It is a go-to agency for lifestyle and beauty brands seeking creative, ROI-driven, and culturally savvy PR.
Their personalized, senior-led approach and multi-channel expertise deliver not just attention, but tangible growth and visibility globally.
Services at a Glance:
- PR (Traditional & Digital)
- Influencer & VIP Relations
- Social Media & SEO
- Events & Experiential
- Additional expertise (trade media, crisis management, video content production, global PR, copywriting, and retailer partnerships)
🔎 Industries Served: Beauty, Health, Wellbeing, Travel & Lifestyle, Food, Drink, Retailer, Consumer, Corporate
🏆 Signature Clients: SheaMoisture, Only Curls, Bedew Skin, Fake Bake
📣 More About Results: Check the agency’s case studies
✅ Why Choose Them:
- The senior-led team, spearheaded by founder Wendy Campling and Director Jackie Huggett, delivers personalised, proactive campaigns rooted in strong media relationships
- They pride themselves on fast-acting, ROI-driven results, like generating a 124% sales uplift for Bedew Skin within two months and a 326% spike in daily sales following a single feature in The Daily Express
- Deep relationships with the press, influencers, celebrities, and retail partners
7. The PR Studio+
🔗 Website: theprstudio.co.uk
📍 Location: –
The PR Studio+ is the agency for luxury and lifestyle brands seeking a bespoke, high-touch communications partner that treats every launch like a cultural moment.
Drawing on in-house backgrounds at high-profile brands, they deliver creative, personalised campaigns that blend in-house dedication with agency agility.
If you want a team that lives in your world, understands your DNA, and delivers both impact and elegance, this is it.
Services at a Glance:
- Brand Incubator & Strategy
- Press Office & Media Relations
- Influencer Partnerships
- Events & Experiences
- Social Media & Digital Strategy
- Brand Collaborations & CSR
- In-house Support & Media Planning
🔎 Industries Served: luxury, beauty, wellness, and skincare brands
🏆 Signature Clients: Voya, Elie Saab, Chantecaille, Parfum Muse
📣 More About Results: Check the agency’s case studies
✅ Why Choose Them:
- Founded by ex-brand insiders, Nicola and Sarah launched the studio to offer collaborative, strategic communications tailored to each client’s DNA (no templated PR here)
- A press-office-plus model: combining high-impact editorial outreach, influencer coordination, brand partnerships, social strategy, event curation, CSR initiatives, and media planning
- Highly regarded for their high-touch, transparent service, often described by clients as an extension of their internal team, celebrated for elegant launch events like the Parfum Muse luncheon
8. Monty PR
🔗 Website: montypr.com
📍 Location: Soho Works, 2 Television Centre, 101 Wood Lane, London W12 7FR
Founded in 2005, Monty combines classic PR expertise with rigorous data-informed strategies to generate measurable impact across all media.
Boutique in size (around 14 team members), enabling hands-on, senior-led service with no junior handoffs; the team’s tight structure drives strong client alignment and campaign cohesion.
Monty PR is your go-to agency if you want a high-touch, media-savvy partner that combines strategic thinking, strong data discipline, and hands-on senior service to propel your brand visibility, credibility, and growth.
Services at a Glance:
- Media & Press Office
- Influencer & Social Strategy
- Brand Consultancy & Purpose
- Creative Content & Digital Campaigns
- Performance-Focused Approach
🔎 Industries Served: beauty, wellness, luxury, lifestyle
🏆 Signature Clients: Emma Lewisham, Drunk Elephant, The Beauty Chef, Honest Beauty, Hourglass
📣 More About Results: Check the agency’s Instagram profile
✅ Why Choose Them:
- Lead by Krishna Montgomery, a seasoned PR expert who emphasizes strategic thinking, brand storytelling, and performance-driven coverage
- Expertise in global beauty and luxury with a London boutique edge
- Proven ability to turn stories into traffic, sales, and cultural resonance
9. B. The Communications Agency
🔗 Website: bthecommunicationsagency.com
📍 Location: 16a Newman Street, London W1T 1PB
B. The Communications Agency (aka b. the agency) is a boutique, senior-led creative communications consultancy founded in 2004 in London, with additional hubs across the EU, UK, Ireland, USA, Australia, and UAE.
They deliver a full-funnel blend of PR, influencer & celebrity relations, events, digital content, and performance-led marketing to their clients.
If you’re looking for an agency that bridges clear storytelling, multi-channel reach, and insight-led execution, they deliver relevance with reach and ROI.
Services at a Glance:
- Communications & PR
- Content & Community
- Clarity & Strategy
🔎 Industries Served: beauty, fashion, lifestyle, health & wellbeing, and food & beverage
🏆 Signature Clients: Bondi Sands, Quay Eyewear, MIJ by Maya Jama, Tangle Teezer, Cloudy Bay (Moët Hennessy)
📣 More About Results: Check the agency’s case studies
✅ Why Choose Them:
- Born boutique, scaled global. Since 2004, they’ve combined agile, transparent service with strategic depth and international reach
- They marry earned media, influencer seeding (through sister agency SUMMER), social-first content (via BEING), strategic storytelling, and community-building – all under one roof
- Their campaigns are anchored in trend analysis, audience insight, and strong commercial awareness
10. PR Agency One
🔗 Website: pragencyone.co.uk
📍 Location: PR Agency One, London. 4 Old Park Lane, Mayfair, London, W1K 1QW
PR Agency One is a senior-led, UK-based agency that combines strategic media relations with performance-focused storytelling to boost brand visibility, credibility, and commercial growth.
With extensive experience across skincare, cosmetics, haircare, healthtech, and fitness, they offer deep vertical knowledge backed by their consumer PR division.
The agency offers an Integrated PR model that ensures consistent storytelling across all consumer touchpoints.
Services at a Glance:
- Strategic PR & Media Relations
- Consumer & Health‑Beauty Campaigns
- HealthTech & Fitness PR
- Retail & FMCG PR
- Corporate & Healthcare PR
🔎 Industries Served: health, beauty, lifestyle, tech, retail, B2B
🏆 Signature Clients: Claro Money, Oushk Pharmacy, Total Fitness
📣 More About Results: Check the agency’s case studies
✅ Why Choose Them:
- With extensive experience across skincare, cosmetics, haircare, healthtech, and fitness, they offer deep vertical knowledge backed by their consumer PR division
- Their campaigns are results-driven and dynamic, tailor-made for the competitive beauty and health sectors
- Proven track record in delivering media impact and commercial ROI for consumer-led campaigns
11. Imagination PR
🔗 Website: imaginationpr.co.uk
📍 Location: Imagination PR, 1st Floor, 55 Wells St, London, W1T 3PT
Imagination PR is a boutique, London-based agency founded in 2009, specialising exclusively in strategic PR and communications.
Combining the commitment of an in-house team with the creativity and connections of a specialist agency, they elevate standout brands through print, digital content, and influencer engagement
If you’re a beauty, wellness, or lifestyle brand seeking senior-led PR that delivers visible impact, Imagination PR is a smart choice, offering deep sector knowledge, boutique service, and campaigns that really cut through.
Services at a Glance:
- Strategic PR & Media Relations
- Influencer & Digital Content
- Campaign Planning & Consultancy
- Integrated Comms Support
🔎 Industries Served: health, beauty, and lifestyle
🏆 Signature Clients: Vichy, SkinCeuticals, Color Wow, Tropic
📣 More About Results: Check the agency’s Instagram profile
✅ Why Choose Them:
- Imagination PR has built deep sector expertise and relationships, offering a positive, proactive strategy that secures high-impact coverage
- Small but senior-led. With just a handful of experienced consultants, they ensure every client gets strategic attention, no hand-offs to junior staff
- Strong relationships with print media, digital platforms, and influencers
12. Mantelpiece PR
🔗 Website: mantelpiecepr.com
📍 Location: 87 Bayham St, London NW1 0AG
For aesthetics brands seeking a specialist PR partner that combines senior expertise, finely tuned strategies, award-winning excellence, and measurable business impact, Mantelpiece PR sets the gold standard.
Established in 2009, Mantelpiece boasts over a decade of sector focus and delivers an average ROI of £1 – £9, with peaks reaching £1 – £32.
Deeply embedded in the aesthetics world, they launched CoolSculpting in the UK, contributing to a global sale of $2.48bn, and the founder writes for the Journal of Aesthetics Nursing.
Services at a Glance:
- Editorial & Digital PR
- Launch & Brand Campaigns
- Event Strategy & Thought Leadership
- Awards Strategy & Submission
- Crisis & Reputation Management
🔎 Industries Served: cosmetic and medical aesthetics
🏆 Signature Clients: Dr Levy Switzerland, CoolSculpting, CCR (the UK’s largest educational event)
📣 More About Results: Check the agency’s case studies
✅ Why Choose Them:
- A finalist in the Aesthetic Awards Best Clinic Support category, backed by more than 40 industry awards for clients, showcasing their credibility and depth
- They achieved a 30% average increase in client turnover within 6 months of engagement
- Maintains 40+ hours of monthly press face time and continues to place unpaid client content in the Tatler Cosmetic Surgery Guide year after year
Ready to Be the Beauty Brand Everyone’s Talking About?
The best agencies don’t just get placements, they get the bigger picture – how to build trust, spark conversations, and drive real growth.
Each of the 12 agencies on this list brings something valuable to the table. Some specialize in influencer strategy, others in media, and some in both.
Whether your goal is landing a feature in British Vogue, launching a new skincare line on TikTok, or building long-term brand love, there’s a partner here that knows how to make it happen.
The beauty space is crowded, fast, and full of potential. With the right PR agency behind you, you won’t just stay visible – you’ll stay unforgettable.
Now it’s your move.
