7 Best AI Assistants Every Marketer Should Try (Paid & Free) – Tested by Experts

November 21
ai assistants

The primary purpose of marketers is to rank their brand, enhance its visibility, and drive more sales. However, this task is easier said than done, as you must analyze various factors before taking each step.

For instance, if you are launching a new product, marketers must start the launch campaign before the release, just as Apple creates hype for its new releases.

And when the product is in the market, they must handle and deal with customers who will generate revenue.

Taking responsibility for everything can be very challenging, and sometimes you may become stuck at a particular point.

To help you overcome this issue, consider trying AI-powered assistants that marketers should explore.

Some are free, while others are paid.

In today’s article, we are going to review and test the top seven AI assistants that every marketer should try.

Read on to discover which tools suit which goals.

ChatGPT by OpenAI

Everyone knows about ChatGPT by OpenAI, and there’s no competition to it. For marketers, it is a very powerful AI assistant that can help you generate content, bring news ideas, create marketing plans, and much more.

Not only that, but you can also rewrite your content multiple times to publish it on different social channels.

ChatGPT is not only limited to writing content, but also steps into the world of generating aesthetic images and visuals with Sora AI – an image generator by OpenAI.

You can use ChatGPT as a personal assistant that can help you solve or overcome any problem you’re encountering. You can even share your plan with ChatGPT, and it will highlight the areas of improvement and give you suggestions.

Testing

Here’s a quick test of ChatGPT where we asked it to write content for 5 social media posts that we can publish on working days.

We also mentioned finding questions relevant to the ‘height growth’ that people often search for.

Also, include relevant hashtags below each post’s content and create engaging and informational social posts.

The result ChatGPT gave is shown in the screenshot attached below:

chatgpt testing

This clearly shows that ChatGPT is a perfect option for marketers to boost engagement and generate more revenue from their business.

Best for

  • Drafting engaging ad copy and other content.
  • Structure your marketing plan with no brainstorming.
  • Bring new ideas and plans to execute.
  • Helpful in gathering information and summarizing lengthy articles.

Is it free or paid?

ChatGPT is a freemium tool, and free users can only use its free version, which offers limited features. But if you want to upgrade it to get access to advanced AI models, the cost is $20 per month.

Google Gemini

Another AI-powered solution that can help you in many scenarios is Google Gemini. It is similar to ChatGPT but offers more capabilities and features, since it is developed by Google.

For marketers, Google Gemini can be utilized to generate or update images. You can even use it to remove unnecessary things from the image, modify the background, change image angles, switch colors, or even expand the size of the image.

Powered with sophisticated AI algorithms, Google Gemini first understands the prompt, analyzes the prompt, and then makes alterations as mentioned.

You can even give a prompt to Google Gemini, and it will generate a complete, realistic, and high-quality picture for you.

Testing

Let’s ask Gemini to remove and change the background in the picture of a bottle, along with a captivating text. Check the outcome in the image below:

gemini testing

Marketers can remove uninteresting and boring backgrounds from their product images and give them a more charming look. That way, you can save a lot of your budget and make your products look more interesting.

Best for

  • Multimodal briefs that mix images and text.
  • Quick creative direction for designers.
  • Extracting insights from mixed-format documents.

Is it free or paid?

Google Gemini also offers a free version, but a limited edition where you can’t get access to certain features.

The cost of the premium package varies according to certain regions and countries. But the average price starts from $3/month to $150/month, depending on the AI usage.

Manychat

Marketers often run Meta ads or Google ads to market their business and bring in more sales. They link their social account with it so that customers can easily message them and get more information about the product.

Responding to a lot of messages will require a number of chat support persons who can respond to customers quickly. But not when you have Autoresponder AI by your side.

Manychat focuses on automating replies and routing for customer messages. They can handle a lot of customer responses without any hard work.

To use Autoresponder AI, you have to connect your social accounts (Messenger, Facebook, Instagram, WhatsApp, or Telegram) and then add the message and response that you want to send to the customer.

For instance, if a customer sends “What’s the price of this item?” then Manychat will respond back with your assigned reply that will be “The cost is $55 with free delivery charges.”

It’s a time-saving AI assistant for marketers to grab more customers and bring more sales.

Testing

We have set up the WhatsApp automation of this tool to respond whenever a customer asks for any information.

Manychat testing

You just need to connect your WhatsApp or any other social media where you’re running ads, and Manychat will handle all the upcoming messages and boost your revenue.

Best for

  • Auto-respond to customer DMs on social media.
  • Send an auto reply to those who comment on your post.
  • Customize the response whenever you want.

Is it free or paid?

You can use Manychat for free, but with certain restrictions. The premium version, however, costs $15 per month. You can use it to send auto-messages on X, Instagram, Facebook, and WhatsApp.

ContentShake by SEMrush

SEMrush is the most popular and powerful SEO and writing tool for marketers to utilize to increase website ranking and boost its visibility.

It offers different advanced online tools that you can use to improve your website SEO, such as domain analysis, keyword finding, link checking, content optimization, and more.

Lately, SEMrush introduced a new online tool called ContentShake that marketers can utilize to improve their content and boost its engagement.

To use ContentShake, you just have to provide the keyword, topic idea, or title, and it will automatically find relevant and high-potential keywords for you.

It will then give you multiple keyword suggestions that you can also include. After a few seconds, it will give you complete content that you can download and use as a blog on your website.

Testing

We gave ContentShake a topic regarding Spanish word games, and it automatically discovered keywords and generated a complete blog post. You can check the results below:

ContentShake by SEMrush testing

It not only generates the text but also gives you relevant images already included in the content.

Best for

  • Generating product reviews and informational articles.
  • Producing how-to blogs for services and products.
  • Crafting an outline and proper structure for content.
  • Creating unique and SEO-friendly content.

Is it free or paid?

ContentShake by SEMrush is a premium tool, but it offers a 7-day free trial. The premium version costs $60 per month with all features.

Humanize AI-Text

Humanize AI Text is a web-based tool that can make your AI-written content feel human and natural. Being a marketer, if you are using ChatGPT to generate AI content, then Humanize AI Text can help you make it active, natural, and human-written.

It is a completely free online tool that you can utilize to humanize AI content while keeping its real meaning.

To use it, just copy and paste your AI-generated content into the Humanize AI Text tool, choose your mode, and let the tool do the rest of the work.

Within seconds, Humanize AI Text will give you complete, natural, and human-like content. 

Testing

To show you how efficient it is in humanizing, we have provided an AI-generated output, which is shown in the picture below.

Humanize AI-Text testing

Humanize AI Text understood the input text, rewrote it using different words and sentences, and generated the output.

Whether you have generated social media content, a blog post, or an e-commerce product description, Humanize AI Text is the best option to make your marketing content engaging and human-written.

Best for

  • Fine-tune your AI-generated content without disturbing its real meaning.
  • Humanize your social media content for better engagement.
  • Boost credibility and bypass overall AI detection.
  • Transform dull and boring content into a valuable and engaging piece.

Is it free or paid?

Humanize AI Text is completely free to use without a premium version. You can humanize lengthy blogs, e-commerce product descriptions, or even social media posts without paying a single dime.

Jasper AI

Jasper AI positions itself as a marketing-first AI. It provides agents, templates, and brand controls that scale content production across channels.

Jasper’s features aim to connect strategy and execution through repeatable workflows.

Brands like Adidas, Wayfair, Prudential, and many more consider Jasper AI as their content partner for marketing purposes.

It can be used for any purpose, like you can ask it to craft social posts, blogs, or even draft personalized emails for your customers.

Testing

We asked Jasper AI to create an engaging piece of content for product launch campaigns, and the results are in the image below.

Jasper AI testing

You can even adjust the content tone, add about the target audience, specify your goals, and even optimize it for better search engine visibility.

All in all, Jasper AI is a top-notch tool for your content marketing needs.

Best for

  • Generate content that suits your target audience.
  • Craft multiple social media posts in just a single click.
  • Just provide the topic, and it will give you the outcome.

Is it free or paid?

Jasper AI is only available for premium subscribers. To use it for free on trial, you have to attach your credit card.

Synthesia

Video increases conversion across channels. Synthesia converts text into presenter-led videos. It supports multiple languages and offers easy localization at scale.

This reduces production time and budget for training, demos, and short explainers.

Testing

We have asked Synthesia AI to generate a 60-second video for a product explainer for the target audience. Let’s check out the results in the image below.

Synthesia testing

By clicking on the “Generate video,” the tool will give you a complete, appealing, and lip-sync video that looks more realistic.

Best for

  • Crafting review videos for products.
  • Training videos, product explainers, and quick demos.
  • Teams that require localization in many languages.
  • Marketing teams that need quick, consistent video assets.

Is it free or paid?

You will get only a few credits to use in the Synthesia free version. To get unlimited credits, you can purchase its premium, costing around $18/month.

Wrapping Up

And with that, this article comes to an end!

AI assistants are tools, not replacements. Use them to scale ideas and speed. Add human review for brand fit and legality.

Test continuously and pick combinations that complement each other. This list highlights seven versatile assistants that help marketers produce better work faster.

Zain Ali

Zain Ali is a technology writer and AI researcher dedicated to simplifying complex innovations for everyday readers. His work bridges the gap between academic research and practical application—exploring how Artificial Intelligence is revolutionizing business, education, and human creativity. When he’s not writing, Zayn studies the evolving ethics and impact of intelligent systems on society.

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