Storytelling is the golden key to success, to market yourself and win clients on LinkedIn.
While facts, stats, and features are important on one hand, it’s people-centric stories that resonate with people the most.
Storytelling statistics shared by Passive Secrets mention that it can increase the conversion rate by 30%.
We have seen freelancers on LinkedIn getting more clients into their inbox only by leveraging storytelling.
Let’s explore how to win more B2B clients on LinkedIn by telling customer stories!
Why Do Customer Stories Work on LinkedIn?
The first quarter of the century has passed.
And if you are still thinking of LinkedIn as just a job board, then you are still living 10 years behind. LinkedIn is now one of the top platforms for B2B marketing.
LinkedIn mentions in one of their marketing blog posts that 80% of all B2B leads generated through social media come from them.
And we can’t ignore the impact of storytelling here, as most of the professionals are using it as a powerful marketing strategy.
According to Leapmesh, 62% of B2B marketers found storytelling an effective strategy for content marketing.
But why are customer stories so powerful? Here’s the science behind it:
- Drives decisions
People often engage with a post that tells a compelling story. Stories tend to humanize businesses; they create an emotional connection with readers that normal text can’t match.
- Higher engagement rates
We have seen posts with customer-centric stories getting more engagement than simple posts. The reason we think that behind this high engagement rate is that people relate to people, and stories are the best way to create this relationship.
- Proof in action
Customer stories act as real-world case studies. Instead of you talking about what you offer, they show what you’ve delivered. And believe us it’s hard for potential clients to ignore.
How to Create Customer-Centric Stories?
So, you can get into the importance of storytelling to find clients.
Now let’s talk about how you can craft stories that get you more clients.
Know that storytelling itself is a craft. Making one that stands out among the audience requires good writing skills and effort.
Below we have shared two ways that you can opt for making stories.
One is manually crafting one on your own, the other is using smart tools to generate a story. Let us walk you through both one by one.
1. Manually Craft a Story
To craft a story manually, start by gathering the information.
Look for clients whom you have helped to grow. Knowing that previous client success is always a good case study and a base to make a perfect story.
Once you have chosen the case studies, next make a framework for your story.
For LinkedIn, C S I (Challenge, Solution, Impact) is often recommended. It’ll bring a good flow to the story, like:
- Challenge: Address the problem the client was facing.
- Solution: Tell how you solved the problem.
- Impact: Tell what changed after working with you. Share the number if available.
Next, add the screenshot of client feedback (if any), or else ask the client to leave feedback on your post in the comments section.
This will increase the authenticity of your posts and attract more B2B audiences.
💡 Formatting Tips
To make your story successful on LinkedIn, and get more impressions, and engagement on it, you have to format it the right way. Here’s how you can do that.
- You are targeting a B2B audience, so use a professional tone.
- Avoid lengthy sentences, make use of short ones.
- Avoid making paragraphs, instead, make use of line breaks.
- Add relevant hashtags at the bottom.
- Add alternative text to the image or screenshot you are using.
Follow this and see how your profile impressions and views get a boost.
2. Generate Story Using Smart Tools
If you think that manually crafting a story is not something you can do on your own, there’s no need to worry or hire someone.
You can still craft one on your own with the help of smart AI tools. Here’s how you can do that.
Head towards Editpad’s AI story generator tool. This tool will be the key for you in making customer-centric stories.
All you need is to input a scenario into the tool that can be a project outcome or a client testimonial. After inputting the topic, set the following filters:
- Length = Medium
- Story Type = Original
- Creativity = Standard
- Age Group = 35+
Once you are done with filters, simply hit the action button “WriteStory.” Within seconds, the tool will provide you with a scenario-based story like it did for us in the image below.
Source: https://www.editpad.org/tool/story-generator
So, just because you have crafted the story doesn’t mean that work is over. Now you have to make a perfectly formatted LinkedIn post out of it.
3. Make a LinkedIn Post Out of the Story
To make a post out of your story follow the below steps.
- Pick the key lesson.
- Start with a hook.
- Briefly explain the story.
- Share the challenge.
- Highlight the solution.
- Add a call to action.
- Use hashtags.
- Keep it short.
- Add visuals.
- Proofread.
If you find it difficult to craft a post manually, head to ChatGPT. Copy the story content and give the following command as shown in the screenshot below.
Source: https://chatgpt.com/
For the command in the above image, ChatGPT has provided us with the following output.
To us, this is a good post that can be shared on LinkedIn to attract more clients.
Types of Stories That Attract B2B Clients on LinkedIn
Not all stories work well for LinkedIn, but some types are excellent for engaging potential clients.
Below are some common types that can help you in winning more B2B clients.
1. Customer Success Stories
Human nature is to trust real experience rather than sales pitches.
By sharing how your product or service helped a client, you can land new customers in DM.
Here’s how to do this the right way:
✅ Describe the problem > Tell how you solved it > Share the results achieved (numbers help).
2. Founder & Brand Journey Stories
On LinkedIn, the audience loves to hear how a company started and what struggles it has to face to reach success.
Being a founder, you can also share your or your team’s journey. This will let you get the attention of your potential clients.
3. Behind-the-Scenes Stories
Show what happens inside your company when solving a client’s problem.
People enjoy seeing the hard work and creativity that one brings in to solve their client’s problems.
Such stories can give clients confidence and show them that you have the right people in your team who can do the job well.
4. Client Objections Turned into Stories
When it comes to B2B many potential clients hesitate before buying. They may have some doubts like about:
- Price
- Effectiveness
- Complexity
So, try to address those concerns by sharing stories on LinkedIn. Here’s how you can do that:
- Identify a common client concern.
- Share a real case where a client had that concern.
- Show how they overcame it and succeeded.
Such behavior will help potential buyers see that their concerns have solutions and you are the right person who can provide them.
4 LinkedIn Storytelling Mistakes to Avoid
Storytelling is a powerful way to connect with B2B clients on LinkedIn.
However, if done wrong, it won’t bring results. To save you from doing it wrong we have listed some common mistakes below.
Try to avoid them at all when sharing a story on LinkedIn.
⛔️ Being Too Promotional
People don’t like stories that feel like ads.
If your post sounds like a sales pitch, people will scroll past it.
To avoid this, make your story about the customer, not just about the product. Plus, try keeping the promotions subtle.
Let the results speak for themselves.
⛔️ Making Stories Too Long
Long, complicated stories lose attention.
People on LinkedIn prefer quick, engaging reads. The only way to avoid this is to keep the stories concise. Get the reader to the key point as quickly as possible.
⛔️ Using Too Much Jargon
We have observed that people on LinkedIn won’t relate to stories that are full of technical words or industry jargon.
That is why it is always recommended to use simple, clear, yet conversational language.
⛔️ Not Having a CTA
Every shared story on LinkedIn has a purpose behind it.
So, you should have too. If people don’t know what to do after reading, they’ll just move on.
To avoid this, always end your story with a clear call to action (CTA). You can ask a question or invite an audience to message you for an unpaid discussion.
Conclusion
Customer stories aren’t just anecdotes; they’re a proven strategy to win more business. They serve as a powerful trust-building tool.
Do not just showcase your services, tell clients what you have delivered and brought success.
Remember, you don’t need dozens of stories to make an impact.
Just one well-told story can reshape how potential clients see you.
Follow the steps we have described in this post above; you’ll be well on your way to becoming a LinkedIn standout!
