Do you know you can add a simple QR code in your email marketing to attract more traffic and increase sales as well?
Email marketing is the most authentic method to target related audiences. Perhaps adding QR codes to your email makes it easier for people to reach
Marketing experts use QR codes to quickly link emails to real-world actions like buying deals or signing up for events.
One phone tap can take someone to a website, movie, app, or form by scanning a QR code.
We will talk about how to use QR codes in your email marketing to get better results and stay ahead of the curve in this blog.
What is a QR Code, and How Many Types Are There?
A quick response (QR) code is a type of barcode that can be scanned using a digital device that stores data as a series of pixels in a square grid.
Denso Wave, a Japanese firm, produced it in 1994.
Text, URLS, contact information, and Wi-Fi passwords are just some of the types of information that QR codes can store.
Labelling goods, making payments, and marketing all use them a lot because they are simple to read and can hold a lot of data.
Different Types of QR Codes
You can get two main kinds of QR codes: static and dynamic.
- Once generated, static QR codes have fixed information that can’t be changed. This makes them great for long-term and simple uses like linking to a business card (vCard), a simple webpage, or a PDF file.
- The destination URL can be changed after sharing dynamic QR codes, giving you more freedom. Their scan tracking and analytics make them suitable for marketing initiatives that need performance monitoring, A/B testing, or regular upgrades.
How To Make a QR Code for Email Marketing
Integrating QR codes into your email marketing begins with developing the appropriate code that is functional, branded, and optimized for your campaign objectives.
Here’s how to do it successfully:
1. Select a Reliable QR Code Generator
Select a reliable QR code generator with dynamic codes, tracking, and personalization. Popular choices include QR Code Monkey, Beaconstac, and QR Tiger.
2. Choose the Right Content or Destination
Think about what you want your viewers to do very carefully.
Make sure the link in your QR code goes to a mobile-friendly and useful page, like a website, video, form, or app download. This will get people to use it.
3. Brand the QR code
Make changes to your QR code so it fits with your brand.
A lot of generators let you change the shapes, add your name, and pick brand colours. A well-branded QR code not only looks professional, but it also builds trust and gets more views.
For instance, a coffee shop could make a brown QR code in the shape of a cup and put their name in the middle of it.
4. Test Code on Multiple Devices
Test your QR code on iOS and Android devices of various screen sizes before emailing it.
Use a reliable QR code scanner online to scan from multiple angles. Make sure the landing page is mobile-friendly and loads quickly for a smooth consumer experience.
Best Practices for Email QR Coding
Strategic placement, innovative design, and universal access are needed to maximize QR codes in email advertising.
Follow these excellent practices.
Position and Visibility of QR Code
- Don’t make people scroll down; put the QR code at the top of your email.
- Make your call to action clearer. Use phrases like “Scan to RSVP” or “Scan to get 10% off” to explain what will happen when they scan the QR code.
- Make sure your QR code is clear and easy to read. Avoid making the code too small or too complex with too many design components, as this can reduce scannability.
Design and Mobile Optimization of Landing Page
- Ensure that the destination pages are mobile-friendly. Since most consumers scan QR codes with mobile phones, ensure the connected website runs quickly and looks beautiful on all screen sizes.
Include Alternative Links
- Always include a clickable text link as an alternative. Not every user will have their phone available or be able to scan a code from their screen, so having an alternative method of accessing the material is crucial.
Benefits of Using QR Codes in Email Marketing
1. Smooth Mobile Experience
Users can scan a QR code to instantly access a product page, video, form, or event invitation instead of exploring links and scrolling through sites.
This frictionless strategy benefits mobile-first customers who value speed and convenience.
QR codes make mobile interaction more natural and engaging for your target audience by reducing drop-offs and increasing activity completion.
2. Higher Engagement Rates
Adding QR codes to your email marketing can get people much more involved.
You can make a dynamic experience that seems new and exciting by letting people scan for deals, quick video views, or quick sign-ups.
A normal link blends into text, but a QR code with a strong call to action stands out and gets people’s attention.
People are more likely to respond to your email content if it has this extra layer of engagement. This will lead to higher click-through rates, more time spent on landing pages, and campaign success.
3. Easy Performance Tracking
Real-time tracking with dynamic QR codes reveals user behavior.
Track when, where, and how often your QR code is read and which devices or places work best.
This data helps marketers evaluate campaigns and make decisions based on information.
QR code analytics, along with UTM parameters and email metrics, show how users go from email to action, making ROI increases easier to plan.
Conclusion
QR codes make your email marketing campaign more straightforward to use on phones, boosting engagement and conversions.
Choose the relevant QR code, arrange it correctly, and follow best practices to create engaging, trackable, and meaningful campaigns.
QR codes provide instant purchases, event registration, and video viewing. This makes them invaluable for modern email marketing.
QR codes’ flexibility, real-time tracking, and versatility can boost your efforts and audience value.
