Top 10 Sales Management Tools in 2025

Sales management is tough. Tracking leads, managing pipelines, and keeping teams aligned can feel overwhelming.

Without the sales management tools, deals slip through the cracks.

Repetitive tasks eat up time. Sales teams struggle to stay organized and efficient.

But with the right software, you can automate workflows, improve communication, and close more deals.

Below, we’ve rounded up the top 10 sales management tools to help streamline your sales process.

Here’s what you’ll find in this article:

Key Features – What makes each tool stand out?
Pros & Cons – The good and the not-so-good, from real users.
Best For – Find the perfect fit for your business size and needs.
Pricing Plans – Compare costs and see which offers the best value.

Let’s dive in and find the best sales management tools for your team!

TL;DR: Top 10 Sales Management Tools

Salesmate: AI-powered CRM with sales automation, pipeline management, and built-in communication tools. Best for small to mid-sized businesses.
Pipedrive: A visual sales pipeline CRM with automation and lead tracking. Great for small and mid-sized businesses.
Salesforce: Enterprise-level CRM with deep customization, automation, and AI-driven insights. Best for mid-to-large businesses.
HubSpot CRM: User-friendly CRM with a generous free plan, automation, and marketing tools. Ideal for startups and SMBs..
Zoho CRM: Affordable CRM with AI-powered analytics, automation, and workflow customization. Great for small to large businesses.
Freshsales (by Freshworks): AI-driven CRM with lead scoring, automation, and omnichannel communication. Best for growing sales teams.
Insightly: CRM with built-in project management for tracking deals and team collaboration. Ideal for SMBs.
Copper: CRM designed for Google Workspace users with automatic data capture and pipeline tracking. Best for teams using Gmail.
VanillaSoft: A sales engagement platform with auto-dialing, email/SMS marketing, and lead routing. Great for inside sales teams.
Monday.com: A flexible, highly customizable CRM with automation and team collaboration. Ideal for SMBs needing a visual workflow.

Each tool caters to different business needs, from simple pipeline tracking to advanced automation and AI-driven analytics.

Our List of Top 10 Sales Management Tools

1. Salesmate

Website: h ttps://www.salesmate.io/

Salesmate is a smart and intuitive sales CRM designed to help businesses automate their sales processes and build better customer relationships.

It’s built for teams that want to close deals faster while spending less time on manual tasks.

With features like pipeline management, email tracking, and built-in calling, Salesmate makes it easy to keep your sales organized and efficient.

Whether you’re a growing startup or an established business, this CRM helps streamline your workflow without overcomplicating things.

Key Features

Contact and company management: Centralize and organize all customer and company information for easy access and management.
Deal pipeline management: Visualize and track deals through customizable sales pipelines to monitor progress and identify opportunities.
Built-in calling and texting: Communicate directly with clients using integrated calling and SMS features, enhancing engagement.
Sales and marketing automation: Automate repetitive tasks and workflows to improve efficiency and consistency in sales and marketing efforts.
Email integration and tracking: Sync emails, utilize templates, and monitor email interactions to maintain effective communication.
Reporting and analytics: Access standard and custom dashboards and reports to gain insights into sales performance and make data-driven decisions.
Meeting scheduler: Simplify appointment setting with clients through an integrated scheduling tool that syncs with calendars.
Product and quote management: Manage product catalogs and generate quotes to streamline the sales process.
Team inbox and collaboration: Facilitate team communication and collaboration with shared inboxes and internal messaging.
Mobile access: Access CRM functionalities on-the-go with mobile applications for both iOS and Android devices.

Key Pros

User-friendly interface: Intuitive design that simplifies navigation and reduces the learning curve for new users.
Comprehensive feature set: Offers a wide range of tools that cater to various aspects of sales and customer relationship management.
Robust automation: Advanced automation capabilities that save time and ensure consistency in sales processes.
Excellent customer support: Responsive support team that assists users effectively, enhancing the overall user experience.
Mobile accessibility: Mobile-friendly applications that allow users to manage CRM tasks remotely, supporting mobile and remote work.

Key Cons

No free plan: Unlike some competitors, Salesmate does not offer a free tier, which may be a limitation for very small businesses or startups.
Occasional syncing issues: Users have reported occasional challenges with syncing third-party integrations, such as RingCentral, requiring re-authorization to maintain functionality.
Limited advanced customization: While offering customization, some users feel that advanced customization options are limited compared to other CRM platforms.

Best For

Salesmate is ideal for small to medium-sized businesses seeking to enhance their sales processes and customer relationship management.

It caters to industries such as real estate, consulting, e-commerce, and more, where efficient sales processes and lead management are essential.

The platform is particularly beneficial for teams looking for a cost-effective solution that balances flexibility and ease of use.

However, larger enterprises with complex customization needs might find Salesmate less accommodating compared to more enterprise-focused CRM solutions.

Pricing Plans

Salesmate offers several pricing tiers to accommodate different business needs:

Basic plan: $23 per user/month (billed annually). Includes features like contact management, activity management, deal pipeline management, email integration, meeting scheduler, standard dashboards and reports, web forms, and custom fields.
Pro plan: $39 per user/month (billed annually). Includes all Basic features plus sequences, quotes management, product management, ticket management, team inbox, team management, custom dashboards and reports with goals, field-based permissions, formula fields, and Sandy AI.
Business plan: $63 per user/month (billed annually). Includes all Pro features plus deal credit split, custom duplicate management rules, service level agreements, advanced goal management, calculated fields, power dialer, voicemail drop, and single sign-on (SSO).
Enterprise plan: Custom pricing. Includes all Business features plus audit logs, dedicated onboarding consultation, custom validation rules (upcoming), dedicated account manager, IP restriction, quarterly business review, dedicated IP, and 24/7 support.

Salesmate also offers a 15-day free trial for businesses to explore its features before committing to a subscription.

2. Pipedrive

Website: https://www.pipedrive.com/

Pipedrive is a sales-focused CRM designed to help teams stay organized and close deals faster.

With its visual sales pipeline, automation tools, and AI-powered insights, it takes the guesswork out of managing leads and deals.

The platform is easy to use, making it a great choice for businesses that want a simple yet powerful CRM.

Whether you’re a small startup or a growing company, Pipedrive helps streamline your sales process without unnecessary complexity.

Key Features

Visual sales pipelines – Easily track and manage deals with a drag-and-drop interface.
Email integration & tracking – Sync emails, monitor opens and clicks, and use templates.
Automation & AI sales assistant – Automate tasks, follow-ups, and deal updates.
Reporting & insights – Generate reports, track performance, and forecast revenue.
Lead & contact management – Capture, qualify, and nurture leads effortlessly.
Mobile CRM – Manage deals and contacts on the go with iOS and Android apps.
Third-party integrations – Connect with 400+ apps like Slack, Zapier, and Google Workspace.

Key Pros

Simple & user-friendly – Easy to set up and navigate, even for beginners.
Highly customizable pipelines – Tailor the CRM to match your sales process.
Great for sales teams – Focuses on deal management rather than overwhelming features.
Strong automation features – Saves time by automating repetitive tasks.
Affordable for small teams – Offers a solid feature set at a reasonable price.

Key Cons

Limited features in lower tiers – Some advanced tools require upgrading to higher plans.
Extra costs for add-ons – Additional features like lead generation tools come at an extra cost.
Lacks advanced marketing features – Better suited for sales than full-scale marketing automation.

Best For

Pipedrive is best for small to mid-sized businesses that need a simple, sales-driven CRM.

It’s ideal for sales teams in industries like SaaS, consulting, real estate, and professional services.

Larger enterprises may require more advanced customization and reporting options.

Pricing Plans

Essential: €14/user/month – Basic CRM features and deal tracking.
Advanced: €24/user/month – Adds email sync, automation, and workflow tools.
Professional: €49/user/month – AI-powered sales insights, revenue forecasting, and contract management.
Power: €59/user/month – Advanced reporting, permissions, and team collaboration tools.
Enterprise: €79/user/month – Unlimited features, premium security, and dedicated support.

Pipedrive offers a 14-day free trial so businesses can test it before committing.

3. Salesforce

Website: https://www.salesforce.com/

Salesforce is one of the most powerful and widely used CRM platforms, helping businesses manage sales, customer relationships, and marketing all in one place.

It’s known for its scalability, making it a great fit for companies of all sizes, from startups to global enterprises.

With AI-powered insights, automation, and a vast range of integrations, Salesforce enables teams to work smarter and close deals faster.

While it comes with a learning curve, its customization and depth make it a go-to solution for businesses looking to scale efficiently.

Key Features

Sales cloud – Manage leads, track deals, and automate sales workflows.
Service cloud – Deliver top-tier customer support with AI-powered chat and case management.
Marketing cloud – Run personalized, data-driven marketing campaigns across multiple channels.
Commerce cloud – Create seamless e-commerce experiences for B2B and B2C customers.
Einstein AI – Leverage AI insights for smarter forecasting and decision-making.
AppExchange – Access thousands of third-party apps to expand functionality.

Key Pros

Highly scalable – Works for small teams and global enterprises alike.
Extensive customization – Can be tailored to fit specific business needs.
Powerful automation – Reduces manual work and boosts efficiency.
Strong integration ecosystem – Connects with thousands of tools and apps.
Regular feature updates – Constantly evolving with new AI-driven enhancements.

Key Cons

High cost – Expensive compared to some other CRMs, especially with add-ons.
Customization complexity – May require developers or certified admins for advanced setups.

Best For

Salesforce is ideal for mid-size to large businesses and enterprises that need a highly customizable CRM.

It’s used across industries like finance, healthcare, e-commerce, and SaaS.

Pricing Plans

Starter suite: $25/user/month – Includes basic sales, service, and marketing tools.
Pro suite: $100/user/month – Includes everything in starter plus enhanced, real-time chat, greater customization and automation, sales quoting and forecasting, access to AppExchange

Salesforce offers a 30-day free trial, and pricing varies depending on specific products and customizations.

4. HubSpot

Website: https://www.hubspot.com/

HubSpot is an all-in-one CRM platform that helps businesses manage marketing, sales, and customer service in one place.

It’s known for its user-friendly interface and a generous free plan, making it a great choice for startups and growing teams.

With automation, email tracking, and a robust content management system, HubSpot makes it easy to scale operations.

Whether you need a simple CRM or a full suite of business tools, HubSpot offers flexible solutions to fit your needs.

Key Features

Free CRM – Manage contacts, track deals, and organize tasks at no cost.
Marketing hub – Run email campaigns, automate workflows, and generate leads.
Sales hub – Track emails, schedule meetings, and automate sales processes.
Service hub – Manage customer support with tickets, live chat, and knowledge bases.
Content hub – Create and manage website content with built-in SEO tools.
Integration marketplace – Connect with 1,000+ third-party apps like Slack and Gmail.

Key Pros

User-friendly & intuitive – Easy to set up and navigate.
Strong free plan – Offers robust features without upfront costs.
Scalable – Flexible plans that grow with your business.
Great integrations – Works with popular apps and services.

Key Cons

Customization limits – Some CRM competitors offer deeper customization.
Learning curve for advanced tools – Some features take time to master.

Best For

HubSpot is ideal for small to mid-sized businesses, startups, and growing teams looking for an easy-to-use, scalable CRM.

Enterprises may need advanced customization and higher-tier plans.

Pricing Plans

Free plan: $0 – Basic CRM features with unlimited contacts.
Starter: From $20/month per seat – Adds automation and reporting tools.
Professional: From $100/month per seat – Advanced sales and marketing automation.
Enterprise: From $150/month per seat – Full customization and premium support.

HubSpot offers a 14-day free trial for premium plans.

5. Zoho CRM

Website: https://www.zoho.com/crm/

Zoho CRM is a flexible and affordable customer relationship management tool designed to help businesses streamline sales, marketing, and customer service.

It offers powerful automation, AI-driven insights, and extensive integrations to improve efficiency.

With a free plan for small teams and scalable pricing for growing businesses, Zoho CRM is a great choice for companies looking for an all-in-one solution without breaking the bank.

Key Features

Contact & lead management – Organize and track customer interactions.
Sales automation – Automate repetitive sales tasks to boost productivity.
Analytics & reporting – Gain insights with customizable reports and dashboards.
AI assistant (Zia) – Get predictive insights and automated suggestions.
Process management – Customize workflows to match your sales processes.
Third-party integrations – Works with G Suite, Microsoft 365, and 800+ apps.

Key Pros

Affordable pricing – Competitive plans, including a free option.
Highly scalable – Works for startups, SMBs, and enterprises.
Strong automation features – Reduces manual work and increases efficiency.
Seamless integrations – Connects easily with other Zoho apps and third-party tools.

Key Cons

Customization limitations – Advanced modifications may need technical expertise.
Occasional performance issues – Some users report slowdowns with large data sets.

Best For

Zoho CRM is ideal for small to mid-sized businesses looking for a cost-effective, customizable CRM.

Enterprises can also benefit from its advanced automation and AI-powered tools.

Pricing Plans

Free plan: $0 – Basic CRM for up to 3 users.
Standard: €14/user/month – Adds mass email and custom modules.
Professional: €23/user/month – Includes inventory and Google Ads integration.
Enterprise: €40/user/month – AI-powered insights and advanced customization.
Ultimate: €52/user/month – Advanced analytics and premium support.

Zoho CRM offers a 15-day free trial for premium features.

6. Freshworks (Freshsales)

Website: https://www.freshworks.com/

Freshworks offers a suite of business tools, including Freshsales, a CRM designed to help sales teams manage leads, automate workflows, and improve customer relationships.

It’s known for its user-friendly interface, AI-powered insights, and affordability.

Whether you’re a small business or a growing enterprise, Freshsales helps streamline sales processes without unnecessary complexity.

Key Features

Contact & lead management – Organize and track customer interactions.
Sales automation – Automate follow-ups, emails, and workflows.
AI-powered insights – Get predictive lead scoring and sales forecasting.
Multichannel communication – Connect via email, phone, chat, and social media.
Custom dashboards & reports – Track sales performance with real-time analytics.
Third-party integrations – Connect with tools like Slack, Zapier, and Google Workspace.

Key Pros

Easy to use – Intuitive design with minimal learning curve.
Affordable pricing – Competitive plans, including a free option.
AI-Powered sales features – Helps prioritize leads and improve efficiency.
Scalable – Works well for both small businesses and growing teams.

Key Cons

Limited customization – Some advanced features require technical setup.
Occasional performance issues – Some users report occasional system lag.
Higher tiers needed for advanced tools – AI and automation are only in paid plans.

Best For

Freshsales is best for small to mid-sized businesses looking for an easy-to-use CRM with automation and AI-driven insights.

Larger enterprises may require more advanced customization.

Pricing Plans

Free plan: $0 – Basic CRM for unlimited users.
Growth: $9/user/month – Adds automation and AI-powered insights.
Pro: $39/user/month – Includes multiple pipelines and advanced workflows.
Enterprise: $59/user/month – Custom modules, AI forecasting, and dedicated support.

Freshsales offers a 21-day free trial for premium features.

7. Insightly

Website: https://www.insightly.com/

Insightly is a CRM designed for small and mid-sized businesses that need both sales and project management in one platform.

It helps teams track leads, automate workflows, and manage projects seamlessly.

With an intuitive interface and strong integrations, Insightly makes it easy to stay organized and improve customer relationships.

Key Features

Contact & lead management – Store and track customer interactions.
Sales pipeline management – Visualize and manage deals from start to close.
Project management – Track tasks, milestones, and team progress.
Workflow automation – Automate repetitive tasks to save time.
Email integration – Sync emails and send mass email campaigns.
Custom dashboards & reports – Gain insights with real-time analytics.

Key Pros

Easy to use – Simple interface with minimal learning curve.
All-in-one solution – Combines CRM and project management.
Affordable for SMBs – Competitive pricing compared to larger CRMs.
Good integrations – Connects with popular tools like Google Workspace and Outlook.

Key Cons

Limited advanced features – Not as powerful as enterprise-level CRMs.
Customization constraints – Some users may find customization options restrictive.
Occasional performance issues – Reports of slow loading times with large data sets.

Best For

Insightly is best for small to mid-sized businesses needing an easy-to-use CRM with built-in project management.

Larger enterprises with complex needs may require a more customizable solution.

Pricing Plans

Plus: $29/user/month – Lead management, mass emailing, and reports.
Professional: $49/user/month – Workflow automation, dashboards, and integrations.
Enterprise: $99/user/month – Advanced lead assignment, custom layouts, and sandbox features.

Insightly offers a 14-day free trial to test its features before committing.

8. Copper

Website: https://www.copper.com/

Copper is a CRM built specifically for Google Workspace users, making it easy to manage contacts, emails, and tasks directly within Gmail and Google apps.

It eliminates manual data entry by automatically capturing customer interactions and tracking sales activities.

With a clean interface and automation features, Copper helps businesses streamline their sales process without disrupting their workflow.

Key Features

Google workspace integration – Works seamlessly with Gmail, Calendar, and Drive.
Contact & lead management – Automatically tracks customer interactions.
Sales pipeline management – Customizable pipelines for tracking deals.
Task automation – Automate follow-ups, reminders, and workflows.
Reporting & analytics – Get insights with real-time reports and dashboards.
Mobile app – Access CRM data on the go.

Key Pros

Seamless Google integration – Feels like a natural extension of Gmail.
User-friendly interface – Simple and intuitive design.
Automation saves time – Reduces manual data entry and follow-ups.
Customizable pipelines – Easily adapts to different sales processes.

Key Cons

Limited features for advanced users – May lack deep customization options.
Occasional performance issues – Some users report slowdowns with large data sets.

Best For

Copper is best for small to mid-sized businesses that rely on Google Workspace and want a lightweight, easy-to-use CRM.

Larger companies with complex workflows may need a more customizable solution.

Pricing Plans

Starter: $12/user/month – Basic CRM with Google integration.
Basic: $29/user/month – Task automation, pipelines, project management, contact enrichment, 2,500 contact limit.
Professional: $69/user/month – Adds automation, reporting, and bulk email.
Business: $134/user/month – Unlimited contacts, advanced analytics, and premium support.

Copper offers a 14-day free trial to test premium features.

9. VanillaSoft

Website: https://vanillasoft.com/

VanillaSoft is a sales engagement platform designed to help sales teams engage more leads and close more deals.

With features like lead routing, auto-dialing, and email marketing, it streamlines sales processes and enhances productivity.

Its intuitive interface allows sales reps to focus on selling rather than managing software.

Key Features

Lead routing – Queue-based system that ensures sales reps contact the most promising leads first.
Auto dialing – Increases call activity and productivity by automating the dialing process.
Email & SMS marketing – Automate messaging with personalized templates and drip campaigns.
Lead & sales tracking – Provides real-time insights into lead status and sales performance.
Call recording – Enables recording and transcription of calls for training and quality assurance.
VoIP integration – Offers enterprise-grade phone service built for businesses of all sizes.

Key Pros

User-friendly interface – Simplifies the sales process, allowing reps to focus on selling.
Enhanced productivity – Automation features reduce manual tasks, leading to increased efficiency.
Improved lead management – Queue-based routing ensures timely follow-ups with high-priority leads.
Comprehensive communication tools – Integrated email, SMS, and VoIP functionalities facilitate seamless communication.

Key Cons

Customization limitations – Advanced customization options may be limited compared to other platforms.
Pricing transparency – Specific pricing details are not publicly available and require contacting the sales team.

Best For

VanillaSoft is ideal for small to mid-sized businesses, inside sales teams, and organizations seeking to enhance their sales engagement processes.

Industries such as higher education, insurance, and manufacturing can particularly benefit from its features.

Pricing Plans

VanillaSoft does not publicly disclose its pricing plans. Interested businesses are encouraged to request a personalized quote to explore how VanillaSoft’s platform can meet their specific needs.

10. Monday.com

Website: https://monday.com/

Monday.com is a highly customizable CRM that helps businesses manage sales, contacts, and workflows in one place.

Designed for teams of all sizes, it offers automation, pipeline tracking, and seamless integrations.

With an intuitive interface, monday.com makes it easy to stay organized and scale as your business grows.

Key Features

Customizable pipelines – Tailor your sales process to fit your business needs.
Contact management – Store and track all customer interactions.
Automations – Automate repetitive tasks to save time.
Email integration – Sync your inbox to manage communication within the platform.
Reporting & analytics – Get real-time insights with custom dashboards.
Third-party integrations – Connect with tools like Slack, Gmail, and Zapier.

Key Pros

Highly customizable – Adaptable to different industries and workflows.
Easy to use – Intuitive design with minimal learning curve.
Seamless integrations – Works well with popular business apps.

Key Cons

Learning curve for advanced features – Some customization requires time to set up.
Pricing can add up – Costs increase as features and users are added.

Best For

Monday.com CRM is best for small to mid-sized businesses looking for a flexible, visual CRM with automation capabilities.

Enterprises may need the higher-tier plans for advanced features.

Pricing Plans

Basic: €15/user/month – Simple CRM with unlimited pipelines.
Standard: €20/user/month – Adds email sync, activity tracking, and automation.
Pro: €33/user/month – Includes advanced reporting, automation, and email tracking.
Enterprise: Custom pricing – Advanced security and analytics.

Monday.com offers a 14-day free trial to test premium features.

Final Thoughts

The right sales management tools help you stay organized, automate tasks, and close more deals.

This article covered the top 10 options, including key features, pros and cons, pricing, and who they’re best for.

These tools save time, improve efficiency, and keep your pipeline moving.

With automation and insights, you can focus more on selling and less on admin work.

Every business has different needs, so no single tool is perfect for everyone.

Some prioritize automation, others offer better integrations or analytics.

Think about what matters most to your team, and you’ll find the right fit.

Anastasia Krivosheeva

Anastasia Krivosheeva brings her extensive expertise in strategic partnerships and co-marketing to Growth Folks as their dedicated Partnership Manager. With a sharp focus on fostering content partnerships, she orchestrates link building collaborations and other co-marketing activities to drive the company's growth forward. Her ability to cultivate and maintain meaningful relationships has made her an invaluable asset to the team. Anastasia's innovative approach and dedication to excellence continue to contribute significantly to the success and expansion of Growth Folks.