July 7

Top 15 New York PR Agencies (July 2024)

new york pr agencies

New York requires partnering with a PR agency that aligns precisely with your business goals. 

We’ve prepared a list of the top 15 New York PR agencies, highlighting their unique capabilities and proven track records.

Here’s what you will discover:

  • Agency specialties: Each listed agency boasts specific areas of expertise, ranging from digital communication strategies to crisis management and influencer relations. Understand the unique strengths that differentiate these top contenders.
  • Industries served: Whether you’re in tech, fashion, finance, or nonprofit, this guide provides a detailed look at which agencies excel in your sector, backed by real-world examples.
  • Case studies: Real success stories from these agencies offer insights into their approach and the tangible results they deliver. This section helps illustrate how theoretical strategies transform into impactful outcomes.

Our focused analysis offers a clear pathway to selecting a PR agency in New York that best suits your needs.

TL;DR: Best New York PR Agencies

  1. Magrino: Specializes in long-term brand prestige in lifestyle sectors with a blend of strategic PR and branding, focusing on both immediate exposure and enduring recognition.
  2. 5W Public Relations: Combines traditional PR with digital tactics, tailored to a diverse range of industries, ensuring effective communication and measurable client success in today’s media.
  3. AMP3 PR: Offers personalized PR strategies primarily in fashion and beauty, integrating traditional PR with digital marketing and experiential events for targeted campaign effectiveness.
  4. Becca: Merges PR and digital media for lifestyle brands, enhancing narratives across platforms with a focus on content creation and innovative media strategies.
  5. Crenshaw Communications: A tech-focused PR firm that excels in strategic consulting and creative campaigns, aimed at achieving high-impact results and enhanced visibility for clients in tech and related industries.

Why Hire One of the Best PR Agencies?

  • Access to Expertise: Top agencies bring a depth of experience and specialized skills that can transform a company’s public image and media reach.
  • Strategic Communication: They craft precise messaging that aligns with business goals, effectively managing both promotions and reputational risks.
  • Media Connections: Established agencies maintain strong media relationships, providing clients with crucial visibility in competitive markets.
  • Measurement and Adaptation: They utilize advanced tools to measure campaign impact, ensuring strategies are responsive to outcomes and market dynamics.
  • Comprehensive Support: Beyond media outreach, these agencies offer crisis management, event planning, and digital strategy, acting as all-encompassing communication partners.

List of the Top 15 PR Agencies in New York

1. Magrino Public Relations

Website: https://www.magrinopr.com/

Magrino is a full-service communications agency in New York City, specializing in enhancing brand visibility and business outcomes for lifestyle clients.

The agency stands out for its dual focus on short-term buzz and long-term business results, particularly excelling in building enduring brand prestige.

Clients benefit from Magrino’s strategic public relations campaigns that not only increase immediate media exposure but also sustain long-term brand growth and recognition.

Agency Specialties:

  • Strategic Public Relations
  • Brand Building
  • Crisis Management
  • Digital Marketing
  • Event Management

Industries Served: Lifestyle, Travel, Real Estate, Food and Beverage, Consumer Goods, Wine & Spirts

Clients Include: Bora Bora One, California Closets, Main Street Hospitality, Casa de Campo Resort & Villas

Check the agency’s case studies

Why Choose Them:

  • Proven track record in both immediate and lasting PR results.
  • Diverse industry expertise, especially in lifestyle sectors.
  • Comprehensive service offerings from digital to traditional PR.
  • High-profile client base demonstrating trust and effectiveness.
  • Award-winning agency recognized by industry leaders.

2. 5W Public Relations

Website: https://hudsonwrighteaston.com/

5W Public Relations is a prominent PR agency based in New York, delivering comprehensive PR and marketing services to a wide array of clients.

The agency distinguishes itself with a dynamic, results-oriented approach that blends traditional PR strategies with cutting-edge digital techniques, ensuring effective client communication in today’s fast-paced media environment.

Clients experience significant benefits such as enhanced brand visibility and reputation management through 5W’s integrated marketing solutions, which effectively leverage media relations and digital outreach to achieve measurable results.

Agency Specialties: 

  • Media Relations
  • Crisis Management
  • Digital Marketing & SEO
  • Event Management
  • Influencer Marketing

Industries Served: Technology, Consumer Products & Brands, Health & Wellness, 

Corporate Communications, Public Affairs

Clients Include: Vizio, Webull, It’s a 10!, Sparkling Ice

Check the agency’s case studies

Why Choose Them:

  • Tailored strategies for diverse industries.
  • Expertise in both digital and traditional media platforms.
  • Proven track record in enhancing client reputation.
  • High client satisfaction and retention rates.
  • Access to extensive media networks for maximum exposure.

3. AMP3 PR

Website: https://amp3pr.com/

AMP3 PR is a boutique public relations agency in New York City, specializing in fashion and beauty PR with a focus on creating impactful media and influencer campaigns.

The agency excels with a bespoke approach that tailors strategies to each client’s unique needs, seamlessly integrating traditional PR, digital marketing, and experiential events.

Clients benefit from AMP3’s emphasis on personalized attention and customized PR solutions, resulting in effective, targeted campaigns that drive awareness and engagement in competitive markets.

Agency Specialties:

  • Media Relations
  • Influencer Marketing
  • Event PR
  • Digital Marketing
  • Crisis Management

Industries Served: Fashion, Beauty, Consumer Lifestyle, Luxury, Technology, CPG, Travel & Hospitality, Nonprofit

Clients Include: Cat, Puma, Moschino, FOREO, Fossil, Wrangler, Spirit Halloween, Lenzing

Check the agency’s case studies

Why Choose Them:

  • Tailored and personalized approach to PR.
  • Strong focus on fashion and beauty industries.
  • Comprehensive service range from media to digital.
  • Proven success in high-profile campaigns.
  • Expertise in integrating PR and digital strategies.

4. Becca PR

Website: https://beccapr.com/

Becca is a creative communications agency headquartered in New York, specializing in lifestyle PR and digital media, with an additional presence in Los Angeles.

This agency differentiates itself through a blend of traditional public relations and digital media expertise, strategically enhancing brand narratives across various platforms.

Clients gain from Becca’s integrated approach, which not only boosts visibility but also strengthens their market position through innovative media strategies and content creation.

Agency Specialties:

  • Public Relations
  • Digital Media Strategy
  • Social Media Marketing
  • Event Management
  • Content Creation

Industries Served: Restaurants, Hotels + Real Estate, Products, Wine + Spirits

Clients Include: Le Bernardin, Rockefeller Center, Casa Dragones, The Grey

Check the agency’s case studies

Why Choose Them:

  • Expertise in combining PR with digital media strategies.
  • Focused on lifestyle-related industries.
  • Innovative approach to storytelling and brand building.
  • High-profile client experience across luxury sectors.
  • Strong emphasis on creative content delivery.

5. Crenshaw Communications

Website: https://crenshawcomm.com/

Crenshaw Communications is a distinguished tech PR firm based in New York, known for its strategic public relations consulting that propels client growth.

The firm distinguishes itself with a team of senior-level PR consultants who specialize in high-impact, creative campaigns designed to reach key audiences effectively and efficiently.

Clients enjoy benefits such as enhanced visibility and improved market positioning through Crenshaw’s comprehensive approach which includes strategic message development and media training.

Agency Specialties:

  • Strategic PR Consulting
  • Media Relations
  • Content Marketing
  • Corporate Communications
  • Crisis Management

Industries Served: Technology, Consumer Products, Financial Services, Healthcare, Media

Clients Include: INNOVID, Greenhouse, LiveIntent, ActiveViam

Check the agency’s case studies

Why Choose Them:

  • Deep expertise in tech and corporate PR.
  • Proven track record of delivering measurable results.
  • Focus on innovative and customized PR solutions.
  • Strong emphasis on strategic message development.
  • Comprehensive services from media training to crisis management.

6. J Public Relations

Website: https://jpublicrelations.com/

J Public Relations, located in New York’s vibrant Garment District, specializes in PR strategies that elevate visibility and engagement across multiple sectors.

The agency stands out due to its deep integration in the fashion, technology, and media sectors, making it uniquely positioned to leverage trends and opportunities in these rapidly evolving industries.

Clients benefit from J Public Relations’ proximity to cultural and business hubs, which facilitates dynamic partnerships and media connections. The strategic location also enhances client engagement through local events and networking opportunities.

Agency Specialties:

  • Public Relations
  • Media Relations
  • Digital Marketing
  • Crisis Management
  • Event Planning

Industries Served: Travel & Hospitality, Destination Marketing, Lifestyle Brands, Real Estate & Development

Clients Include: 11 Cadogan Gardens, 45 Park Lane, Adare Manor, Andronis

Check the agency’s case studies

Why Choose Them:

  • Proven track record in major industries
  • Strategic location in a business and cultural hub
  • Expertise in leveraging local and international media
  • Dedicated to building meaningful relationships with clients
  • Committed to staying ahead of industry trends

7. L.E.R. Public Relations

Website: https://lerpr.com/

L.E.R. Public Relations is a boutique agency in New York that excels in enhancing the public image of luxury brands in the fashion, beauty, travel, and lifestyle sectors.

Their standout feature is a 360-degree approach to brand building that integrates public relations with event production, tailored specifically for luxury markets.

Clients experience a suite of benefits including comprehensive brand elevation, market penetration, and impactful storytelling that captivates and engages their target audiences effectively.

Agency Specialties:

  • Public Relations
  • Branding
  • Affiliate Marketing
  • Event Production

Industries Served: Luxury Fashion, Beauty, Travel, Lifestyle

Clients Include: Spectral, PALMIERS du MAL, Rescue Skin

Check the agency’s case studies

Why Choose Them:

  • Specialized in luxury brand promotion
  • Comprehensive service from brand inception to market presence
  • Expertise in crafting engaging narratives
  • Strong industry relationships for maximal exposure

8. Michele Marie PR

Website: https://michelemariepr.com/

Michele Marie PR, based in New York, excels in securing editorial press across fashion, beauty, and lifestyle sectors, positioning their clients prominently in various media outlets.

The agency differentiates itself with a robust focus on integrating celebrity endorsements and high-impact editorial placements, which significantly enhance brand visibility and consumer engagement.

Clients gain access to a multifaceted PR approach including product placements, brand stories, and strategic collaborations, all designed to amplify their market presence and brand resonance effectively.

Agency Specialties:

  • Editorial Press
  • Celebrity Dressing
  • Brand Collaborations
  • Event Planning

Industries Served: Fashion, Beauty, Lifestyle, Entertainment, Retail, Food & Beverage

Clients Include: Joanna Czech, Babe Original, Rodial, Cupshe

Check the agency’s case studies

Why Choose Them:

  • Expertise in high-profile editorial and celebrity placements
  • Strategic use of media to build brand stories
  • Proven success in brand enhancement
  • Dynamic, tailored campaign strategies

9. IMAGINE PR

Website: https://www.imagine-team.com/

Imagine PR is a New York-based boutique agency focused on creative communications within the hospitality and luxury travel sectors.

The agency sets itself apart by specializing in experiential luxury travel, crafting unique, immersive narratives that elevate brand visibility and consumer engagement worldwide.

Clients benefit from Imagine PR’s deep industry connections and innovative PR strategies that generate significant media exposure, enhance brand reputation, and drive business growth.

Agency Specialties:

  • Public relations
  • Brand storytelling
  • Media relations
  • Digital marketing
  • Event management

Industries Served: Hospitality, Luxury Travel

Clients Include: Eriro, Tawana, Pensione America

Check the agency’s case studies

Why Choose Them:

  • Specialized focus on luxury and experiential travel
  • Proven track record with elite properties and experiences
  • Strategic global media connections
  • Creative and tailored campaign design
  • High-profile client endorsements

10. Diffusion

Website: https://diffusionpr.com/

Diffusion PR is a communications and public relations agency based in New York, specializing in strategic campaigns for innovative brands ready to challenge the status quo.

The agency distinguishes itself by seamlessly integrating compelling storytelling with clear commercial outcomes, helping clients overcome strategic barriers and accelerate growth.

Benefits for users include expertly crafted narratives that enhance brand perception and structured approaches to communication that yield tangible results in client acquisition and market expansion.

Agency Specialties:

  • Brand and storyline development
  • Content creation
  • Media and influencer relations
  • Social and digital strategy
  • Sales and lead generation

Industries Served: Technology, Consumer Electronics, Health and Wellness, Retail, Furniture

Clients Include: GoPro, Wysa, Burrow, GPShopper, Ghostery

Check the agency’s case studies

Why Choose Them:

  • Expertise in handling innovative and disruptive brands
  • Focus on achieving clear commercial outcomes
  • Strong narrative development that aligns with business goals
  • Comprehensive services from content to sales
  • Proven success in diverse industries

11. R. Couri Hay

Website: https://rcourihay.com/

R. Couri Hay Creative Public Relations is an esteemed PR agency in New York, known for its expertise in media, branding, and event management.

The agency excels by leveraging its extensive media relationships and expertise in high-profile event coordination, ensuring maximum exposure for its clients.

Clients gain from R. Couri Hay’s extensive network in major global cities and their proven ability to manage publicity effectively, offering substantial visibility and strategic positioning.

Agency Specialties:

  • Public Relations
  • Event Management
  • Branding
  • Crisis Management
  • Social Media Strategy

Industries Served: Fashion & Luxury, Art & Design, Health & Beauty, Hospitality, Philanthropy

Clients Include: The Juilliard School, Harry Winston, Bergdorf Goodman, Chopard, Aman Resorts

Check the agency’s case studies

Why Choose Them:

  • Strong connections in major global cultural and financial centers
  • Expertise in handling high-profile clients and events
  • Comprehensive service range from publicity to crisis management
  • Notable success with luxury brands and arts institutions
  • Strategic use of media relationships to enhance client visibility

12. NYC – DKC

Website: https://dkcnews.com/

DKC is a prominent public relations agency based in New York, specializing in comprehensive communications strategies including media relations, digital marketing, and crisis management.

The agency distinguishes itself with a robust approach to ‘Return on News,’ optimizing client media exposure and aligning it with broader business objectives for measurable impact.

Clients benefit from DKC’s integrated services which ensure consistent messaging across all platforms and a deep understanding of digital trends to enhance audience engagement.

Agency Specialties:

  • Strategic Communication Planning
  • Media Relations
  • Digital and Social Media Marketing
  • Crisis Management
  • Event Production

Industries Served: Technology, Healthcare, Entertainment, Consumer Goods, 

Financial Services

Clients Include: We Love NYC, NYU Langone Health, Indeed

Check the agency’s case studies

Why Choose Them:

  • Proven track record with top global brands
  • Expertise across a wide range of industries
  • Strategic integration of digital media and traditional PR
  • Focus on measurable outcomes through ‘Return on News’
  • Innovative approach to media and public relations strategies

13. Goldman McCormick PR

Website: https://goldmanmccormick.com/

Goldman McCormick PR is a New York-based public relations firm that specializes in media relations, crisis management, and reputation repair.

This agency stands out for its specialized focus on legal PR, positioning itself uniquely to handle the nuanced needs of legal professionals and law firms.

Clients of Goldman McCormick PR benefit from their tailored approach to PR, which includes extensive media training and crisis management that enhance their public image and manage legal narratives effectively.

Agency Specialties: Legal, Healthcare, Finance, Entertainment, Technology

Industries Served: Legal, Healthcare, Finance, Entertainment, Technology

Clients Include: Chalkin’ Social, Kuzyk Law, Humane Society of Louisiana

Why Choose Them:

  • Specialized expertise in legal PR
  • Comprehensive crisis management services
  • Proven media training programs
  • Strategic reputation management
  • Dedicated focus on professional and ethical communication

14. Pace Public Relations

Website: https://www.pacepublicrelations.com/

Pace Public Relations is a top PR firm based in New York City, specializing in media placements across TV, radio, print, and digital platforms.

They are recognized for their in-depth media expertise, with a team largely composed of former broadcasters and media professionals which equips them uniquely for securing extensive media coverage.

Clients benefit from Pace PR’s direct media connections and comprehensive services, which include media training and personalized PR strategies, enhancing their visibility and credibility effectively.

Agency Specialties:

  • Media Placements
  • Media Training
  • Crisis Management
  • SEO
  • Social Media Management
  • Book PR

Industries Served: Fashion, Corporate, B2B, Tourism, Small Business, Luxury, Publishing

Clients Include: Agya, Fitwel, Hones Buildings, Procore

Check the agency’s case studies

Why Choose Them:

  • Deep media connections for extensive coverage
  • Personalized media and PR strategies
  • Broad service range including digital and traditional media
  • Expert team with background in broadcasting and journalism
  • Strong focus on individual client goals and outcomes

15. Smithhouse

Website: https://smithhousestrategy.com/

Smithhouse Strategy is a boutique PR firm in New York City, specializing in media relations, event support, and strategic communications across several dynamic industries.

Their distinct edge lies in a deeply personalized service model, staffed by experienced executives from the entertainment sector, enabling them to craft compelling narratives and foster significant media relationships.

Clients gain from Smithhouse’s bespoke strategies that are not only designed to amplify their stories but also to navigate the complexities of their specific markets effectively.

Agency Specialties:

  • Media Relations and Corporate Communications
  • Crisis and Reputation Management
  • Event Support and Management
  • Awards Strategy
  • Media Training

Industries Served: Entertainment, Nonprofit, Lifestyle, Health & Wellness, Multicultural, Experiential

Clients Include: CBS, Freevee, Hulu, Mattel

Check the agency’s case studies

Why Choose Them:

  • Expertise in crafting customized media strategies
  • Strong focus on personalized client relationships
  • Extensive experience in entertainment and related fields
  • Innovative and adaptive approach to PR challenges
  • Comprehensive service offering from media training to event management

Selecting the Best: Conclusion

Choosing the right PR agency in New York can significantly enhance your company’s public image, media presence, and communication effectiveness. 

This article provides a focused overview of the top 15 New York PR agencies, detailing their specialties, industries served, notable clients, and key services. 

As each agency offers unique advantages tailored to different industry needs, businesses can use this information to identify the most suitable PR partner to help them achieve their specific communication and business objectives. 

Selecting a highly competent agency is a strategic decision that can yield substantial returns in brand visibility and market influence.

Anastasia Krivosheeva

Anastasia Krivosheeva brings her extensive expertise in strategic partnerships and co-marketing to Growth Folks as their dedicated Partnership Manager. With a sharp focus on fostering content partnerships, she orchestrates link building collaborations and other co-marketing activities to drive the company's growth forward. Her ability to cultivate and maintain meaningful relationships has made her an invaluable asset to the team. Anastasia's innovative approach and dedication to excellence continue to contribute significantly to the success and expansion of Growth Folks.

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