Do you know viral content just works? Yep.
And it’s great for your brand awareness, user engagement, and for getting results. Mind you, it’s true for SaaS Businesses.
But, my friend, be careful.
It is not an easy job in the world to create such content that your target audience would be able to feel connected to (whether B2B or B2C).
On the contrary, it is super tough and highly research-based. And I am not talking about just visual content, this is about everything.
From website and Ad copies to organic marketing and videos.
EVERY CONTENT SHOULD SLAP!
Brands like Apple, Samsung, and Dell have strong marketing agencies that back them.
You can even hire a SaaS digital marketing agency that takes over and becomes the helper and witness to your growth.
Viral Content in the SaaS Context
Viral content in the SaaS industry goes beyond mere clicks and views; it’s about creating meaningful connections with your target audience while driving measurable business outcomes.
Unlike consumer products, SaaS offerings often involve complex solutions tailored to specific business challenges.
This requires content that not only captivates but also educates and instills trust.
Viral SaaS content typically balances emotional resonance with tangible value – whether it’s a thought-provoking infographic, an engaging explainer video, or a data-backed success story.
According to SEMrush data, SaaS companies are allocating significant budgets to content marketing, with 24% spending $5,000–$10,000 per month, and another 18% investing $10,000–$20,000.
Notably, 32% of SaaS marketers planned a medium increase (11–25%) in their content marketing budgets for 2023, signaling a growing emphasis on high-impact strategies.
These investments highlight the importance of creating viral content that not only spreads widely but also justifies its ROI by driving meaningful customer engagement and lead generation.
In 2025, the dynamics of viral content are expected to shift further towards hyper-personalization, making it crucial for SaaS marketers to align their strategies with these trends.
By understanding these nuances, SaaS companies can create content that not only spreads widely but also attracts qualified leads, fostering long-term customer relationships.
Why Should You Go Viral To Sell Your SaaS Product?
Are you wondering why this blog was even created?
I mean you did stumble upon it so you must be looking for ways to make your content go viral.
But why should you even consider it?
– Attention Economy Dynamics
It has become difficult to catch people’s attention due to the large volume of messages, posts, and advertisements individuals have to go through every day.
Viral content has emerged as a tool to cut through this noise, using social sharing mechanics to their advantage.
When the content goes viral, it spreads exponentially through shares, retweets, and recommendations, cutting through the clutter of digital information.
There exists a chance that posts eliciting strong emotions are more likely to be shared than those that are not.
– Effective Low-Cost Marketing
Traditional marketing channels have increasingly cost more; paid ads have become very pricey on any given platform.
Viral content is possibly cheaper.
Though creating great and innovative content costs money, the dissemination costs are cheap because people share it through organic networks.
– Reduce Customer Acquisition Costs
Creating viral content can significantly lower CAC.
While producing innovative content requires some initial investment, its organic spread through shares and referrals reduces reliance on expensive paid advertisements.
The exponential growth potential of viral campaigns allows SaaS companies to acquire customers at a fraction of the cost compared to traditional advertising methods.
– Harness Emotional Resonance for Sharing
Content that evokes strong emotions – whether it’s joy, surprise, inspiration, or even humor – is far more likely to be shared.
Emotional resonance acts as a multiplier for your reach, creating a ripple effect as audiences feel compelled to engage with and spread your message.
By crafting stories or messages that tap into these emotions, SaaS companies can increase their chances of going viral.
– Trust and Social Proof
Contemporary consumers distrust traditional advertising but believe in recommendations from their peers.
Viral content becomes credible through social proof – people are more likely to engage with content that others in their network have validated by sharing and positive engagement.
A study found that 68% of users share content to express things they care about, meaning emotional resonance increases credibility and drives sharing.
– Algorithm Benefits
Algorithms of social media platforms prefer content that has high engagement.
Virality creates a positive feedback loop: the more users engage with the content, the more algorithms make it visible, and this in turn creates even more engagement.
Algorithmic amplification can lead to sustained visibility and continued user growth.
Longer content is about 76.8% more likely to go viral than shorter pieces, indicating that depth can enhance engagement.
– Speed of Market Penetration
In competitive markets, rapid user acquisition is the only way to achieve market presence before competitors can take hold.
Viral growth allows for fast market penetration and brand awareness, allowing products or services to quickly reach critical mass.
– Sustainable Growth
Viral content doesn’t just create a momentary buzz; when paired with a solid growth strategy, it becomes a foundation for sustained success.
By delivering consistent value, maintaining a strong product-market fit, and focusing on excellent user experiences, SaaS companies can transform viral momentum into long-term customer loyalty.
Strategic community building and targeted marketing efforts ensure that your product remains relevant and continues to grow even after the initial viral spike subsides.
– Better Product Discovery
Virality accelerates product discovery.
As your content spreads, it introduces your SaaS product to users who may not have otherwise encountered it.
Viral Reels by Shopify
This is especially critical in saturated markets, where virality can serve as a powerful way to differentiate your product and encourage new users to explore your offerings.
– Demonstration of Thought Leadership
A successful viral campaign positions your SaaS brand as innovative and forward-thinking.
By creating content that resonates deeply with your audience you establish yourself as a leader in your niche.
This perception of authority strengthens your reputation and attracts more high-quality leads.
How to Create a Viral Content Strategy for SaaS
Creating a viral content strategy for your SaaS product isn’t just about luck – it’s about crafting a deliberate and thoughtful plan that resonates with your audience.
Virality is achieved by combining creativity, relevance, and a deep understanding of your market.
In the world of SaaS, where products often address complex challenges, your content must balance emotional appeal with value-driven messaging to captivate and engage your target audience.
Let’s dive into the key 9 steps to building a successful viral content strategy for SaaS.
1. Set Clear Objectives
Before embarking on creating viral content, it’s important to establish clear objectives to guide your efforts.
Viral success isn’t just about reaching millions of viewers; it’s about achieving meaningful results that align with your SaaS business goals.
Start by identifying the primary purpose of your campaign – are you aiming to boost brand awareness, generate high-quality leads, drive website traffic, or increase product sign-ups?
Each goal requires a tailored approach to content creation and distribution.
Align these objectives with your overall SaaS marketing strategy to ensure consistency across all touchpoints.
For instance, if your goal is lead generation, your viral content should include compelling calls to action and direct viewers to your landing pages.
On the other hand, if brand awareness is your focus, crafting engaging, shareable content that highlights your company’s values and unique offerings will be key.
Here’s a cheat sheet outlining different viral content objectives for SaaS products so that you get a better idea:
| Objective | Examples | Key Metrics to Track | Tips for Success |
|---|---|---|---|
| Brand Awareness | – Humorous or inspirational video – Social challenges | – Impressions – Reach – Shares | Focus on relatable and highly shareable content. |
| Lead Generation | – Free tool/demo promotion – Interactive quizzes | – Click-through rates – Sign-ups | Include compelling CTAs and gated content offers. |
| Traffic Growth | – Viral blog posts – Engaging infographics | – Website visits – Bounce rate | Use SEO-optimized content with eye-catching visuals. |
| Social Engagement | – Polls – Viral contests or giveaways | – Comments – Likes – Shares | Leverage audience interaction and incentives. |
| Customer Retention | – Personalized success stories – Community events | – Repeat visits – NPS score | Showcase real customer stories to build trust. |
| Thought Leadership | – Research reports – Opinion pieces | – Backlinks – Social mentions | Offer unique insights to position your brand as an authority. |
| Product Education | – Explainer videos – Tutorials | – Video views – Retention rates | Keep the content simple, clear, and actionable. |
| Conversion Optimization | – Case studies – Before-and-after results | – Conversion rates – Time on page | Focus on showing measurable benefits of your SaaS. |
| Community Building | – User-generated content – Forums or group chats | – Member growth – Active participation | Foster two-way conversations with your audience. |
| SEO Improvement | – Evergreen articles – Content hubs | – Organic traffic – Keyword rankings | Target high-value keywords and promote internal links. |
Setting clear objectives allows you to measure success effectively and ensures your content drives tangible business outcomes rather than fleeting popularity.
2. Understand Your Audience
Do you know what the foundation for any successful SaaS content marketing strategy is?
A deep understanding of the target audience.
If you understand their pain points, preferences, and interests, you can tailor the content being created to reach the audience effectively.
Imagine a situation where you know you are creating great content.
The UI is amazing, the copy is what it should be according to what you are talking about, and the volume of everything is above par.
But, what you do is not what your audience wants to see.
Will your efforts drive results? (That’s an easy no.)
Here’s what you need to do here.
- Conduct market research
- Observe user behavior
- Collect feedback from the users.
- Understand your target audience in-depth.
Example: Apple
Apple excels at understanding its audience.
The “¡Suerte!” campaign, shot on the iPhone 15 Pro and promoted with the hashtag #ShotOniPhone, is a perfect example of how Apple connects emotionally with its users.
By showcasing a young musician’s journey to reconnect with his roots, the campaign not only demonstrated the iPhone’s camera capabilities but also created a personal and cultural connection with the audience:
This approach appealed not only to loyal Apple users but also drew in new audiences inspired by the creativity and authenticity of the campaign.
Watching the ad makes you think, “This is fascinating. Maybe I can do this too!”
3. Craft Shareable and Engaging Content
Quality should be your priority when it comes to creating viral content.
High-quality content is more likely to be shared, liked, and engaged with.
This includes well-researched articles, graphics, and videos. Also, content ought to be quite shareable across most platforms.
I will talk about LinkedIn here.
Have you looked at the algorithm changes in 2024? (My eyes popped out).
They have shifted their algorithm to getting quality content to reach people.
Content and posts that give the right insights, give value, and develop the right stories.
Example: Nothing
Nothing is a technology startup known for innovative product design.
These guys managed to create a buzz in India with high-quality content capable of being shared.
The SaaS marketing strategy is often filled with vivid videos and graphics that introduce every feature of their products.
They put their focus on aesthetics and user experience.
(I mean, even you would appreciate what they are making when you see it. Go take a look!)
Nothing has generated quite a few user interest and engagement levels, creating viral content that spreads across social media channels.
Interesting, right?
4. Leverage Social Proof and User-Generated Content
If you want to create viral content, having your current users make content might be a way to go.
People love people, and they want to hear from fellow users who have used your product and loved it.
You can encourage your current customers to share their experiences, reviews, and testimonials about your brand.
The whole thing would improve your credibility, believe me.
And it’s not that difficult. Here’s what you can do to create user content:
- Allow users to leave comments and reviews on your website.
- Reach out to users for product reviews and testimonials
- Organize booths and workshops to encourage users to participate and leave reviews.
- Use the power of social media.
Be smart with your techniques and methodologies and try to get the most genuine content possible.
This is one of the most effective ways of content marketing for SaaS companies.
Example: Samsung
If someone has been successful in using user-generated content for B2B SaaS content marketing for their benefit, it’s Samsung.
The “Samsung Members” program allows users to share their experiences and tips related to products from Samsung.
It shows real-life users and their stories.
Now, potential users find this content relatable, making Samsung sound more trustworthy and up-for-curbing-my-needs.
5. Tap Into Current Social Media Trends
Who doesn’t like social media trends?
It’s when you’re doom scrolling and vibing with the latest viral content, you suddenly see a brand doing the same thing, and you find yourself liking them without even realizing it.
(This happens to me all the time, honestly.)
Here’s the deal:
- Tap into trending topics.
- Take on new challenges every day.
- Follow and recreate memes.
- Create timely and relevant content.
(Trust me, it’s a lot of fun if you do it right.)
Now, here’s where it gets even better – partnering with influencers.
Imagine teaming up with influencers who already have the audience you’re targeting.
Their content, combined with your brand’s creativity, can take your social media game to the next level.
What if you, your team, influencers, and even your users collaborated to create content?
The educational type, the fun type – basically anything and everything that makes people stop scrolling and think, “I gotta try this!”
If you can crack this, you’re already miles ahead of your competitors.
Remember, content marketing for SaaS companies isn’t just about written content – it’s about any form of content that resonates with your audience and makes them want to engage with your brand.
Example: Mailchimp
Mailchimp recently capitalized on the viral “Street Interviews” trend to creatively raise awareness about their product.
In a campaign powered by a partnership with influencer Fonzie Gomez, Mailchimp tapped into his audience and engaging interview style to highlight its brand message in a relatable and entertaining way.
This lighthearted and approachable content connected with viewers while positioning Mailchimp as a practical solution for small businesses and entrepreneurs.
Key elements of success:
- Trend alignment. The street interview format is a social media favorite, offering authentic, on-the-spot engagement. By tapping into this trend, Mailchimp ensured its content felt timely and relevant.
- Influencer partnership. Partnering with Fonzie Gomez brought credibility and expanded the campaign’s reach to his audience, many of whom are likely entrepreneurs or freelancers – the perfect target for Mailchimp.
- Localized appeal. Set in Australia, the campaign connected with a regional audience while maintaining global relatability.
- Brand message integration. The campaign seamlessly tied Mailchimp’s value proposition into the content without being overly promotional, making it feel natural and engaging.
Results and takeaways
By leveraging a popular content format and the influence of a trusted creator, Mailchimp successfully raised awareness while keeping its audience entertained.
This case shows how SaaS companies can creatively use influencer partnerships and trending formats to build meaningful engagement and connect with their target market in unexpected ways.
6. Engage through Compelling Headlines and Thumbnails
First impressions matter. Compelling headlines and eye-catching thumbnails can make all the difference to the shareability of your content.
A strong headline will be noticed by potential users to click, while an appealing thumbnail can increase engagement rates.
Be as creative as possible (if your brand guidelines allow).
Be as visible as possible. Make them click, no matter what. You can bold too if you want.
Engage them, trigger them, and make them feel they want your product no matter what.
(Yes, I know I repeated myself. Thus, you should understand the importance of content, messaging, and headlines)
Example: HubSpot
HubSpot’s recent blog post articles are engaging, usually creative headlines that promise readers valuable insights.
“SaaS Sales: 7 Tips on Selling Software from a Top SaaS Company” promotes attention and encourages clicks.
The images along with this blog post are super engaging and may lead to virality.
What do you think?
7. Use Storytelling
Say “Hallelujah!” if you like a look story.
(I do).
Especially around the time of Christmas.
Every brand has a story. The ones who don’t either have a smashing product or stop selling after a few years (or days).
Storytelling can be a very effective methodology that evokes strong emotional connections with the target audience.
- Make good stories
- Combine it with greater content and storytelling (through Ads, videos, blogs, etc.)
- Make your brand more relatable by adding that emotion your client is looking for.
Stories, being a key part of content marketing for SaaS companies can mean anything related to customer success stories, product development journeys, or the influence of your SaaS solution.
Example: Salesforce
Salesforce’s campaign, “Ohana” is orientated around community and connection, highlighting real stories of people who have transformed their businesses through the use of Salesforce products.
This narrative appeal not only attracts users but also emphasizes the values and mission of the brand.
8. Optimise for SEO
While creating shareable content is important, search engine optimization will make it reach a larger audience.
Why? Because to go viral, Google has to love you.
- Do keyword research by identifying the relevant terms and phrases that your target audience uses to search.
- Integrate keywords into your content organically for maximum visibility in search results.
Simple?
It’s not. (Maybe it is.) Give it a go.
Example: Moz
Moz, one of the leading SEO tools companies, ensures it posts quality and SEO-friendly content that pulls organic visitors.
The blog features long-form articles on the best practices of SEO, with insights and data.
There’s also a handy ‘Category’ filter for those who want some specific advice.
Moz has been able to position itself as a reliable source of information in the industry, providing much traffic and engagement in terms of SEO.
I recommend you give it a try.
9. Don’t Ignore Distribution and Promotion Strategies
Creating great content is just the beginning – how you distribute and promote it determines its success.
Start by developing a content calendar tailored to your SaaS marketing goals.
Content calendar example
This ensures consistent publishing of blogs, videos, case studies, and other materials, keeping your audience engaged and aligned with key moments like product launches, webinars, or industry events.
Regular publishing builds trust and establishes your brand as a reliable source of value.
Leverage a multi-channel approach for content distribution.
Use email marketing to nurture leads, promote gated content like eBooks or whitepapers, and provide updates about new features or use cases.
On social media, adapt your content to fit each platform’s unique audience – LinkedIn for professional thought leadership, Twitter for quick updates and engagement, and YouTube for in-depth product tutorials or testimonials.
Partnering with influencers or other SaaS brands can further amplify your reach by leveraging their networks and credibility.
To supercharge your efforts, integrate paid promotions into your strategy.
Use PPC campaigns, social media ads, and sponsored content to target specific industries, company sizes, or decision-maker personas.
Paid ads allow you to push high-value content, like free trials or webinars, directly to prospects.
By aligning organic efforts with paid campaigns and maintaining a steady publishing rhythm, SaaS brands can effectively distribute content, generate leads, and establish themselves as thought leaders in their niche.
10. Analyze and Iterate
Finally, it is critical to monitor and analyze how your content performs and learn from the data to iterate. U
se analytics tools to track engagement metrics, shares, and even conversions.
That way, you will know what works and what doesn’t, and you can make your SaaS content marketing strategy better to improve future campaigns.
Example: Buffer
Buffer is a social media management tool that constantly checks on the performance of its content.
If you ever use Buffer, you will be able to check engagement metrics and user comments, further telling you what content type engages the most users.
Everything here is data-driven (you know data never lies). This data will tell you exactly what’s needed and what changes can you make to improve.
Conclusion
In the SaaS industry, making viral content requires a very thoughtful strategy: understanding your audience, using user-generated content, and being constantly up-to-date on trends.
With these tactics and with learning from successful brands such as Apple, Nothing, Samsung, HubSpot, Salesforce, or Moz, you can elevate your marketing game and significantly bring meaningful growth to your SaaS business.
Experiment with content, use A/B testing, and find what suits your goals and brand.
Author bio: Vikshita is a B2B Content writer and copywriter who writes about SaaS Marketing, Content Marketing, Design Marketing, and related topics. She enjoys writing Ad copies and conversation content.
